Program Advisor: Dr. Clifford Bieberly, Dr. Margaret Friedman, Tom Galli, Carolyn Kuriyama, Dr. Eva Washburn-Repollo
Mass Communication Sequence Advisors: Dr. Clifford Bieberly
Marketing Communication Sequence Advisors: Dr. Clifford Bieberly, Dr. Margaret Friedman
Communication Department offers a well-balanced, multifaceted, liberal arts-based curriculum to help students achieve their personal and professional goals. The department’s mission is to prepare students to be effective in social, cultural, and interpersonal settings as well as for work in media professions or for further study. Service-Learning opportunities are built into the communication curriculum, giving students multiple opportunities to apply classroom topics to real-world situations. This includes structured means for reflection on the service experience while helping foster civic and corporate responsibility. Two areas of focus are offered: mass media (broadcasting or print journalism) and integrated marketing (advertising and public relations). The department also offers a minor option. In completing a major in communication, a graduating student will be able to competently demonstrate:
An understanding of and the ability to apply the principles and laws of freedom of speech and press, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances
An understanding of the history and role of professionals and institutions in shaping communication
An understanding of the diversity of groups in a global society in relation to communication to target
An understanding of concepts, theories, and applications in the use and presentation of images and information
An understanding of professional ethical principles and the ability to work ethically in the pursuit of truth, accuracy,
fairness and diversity
An understanding of the processes of client and media relations
The ability to evaluate research by methods appropriate to the communication professions for which they are
The ability to write correctly and clearly in forms and styles appropriate for the various communication professions,
audiences and purposes they serve
The ability to critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style
and grammatical correctness
The ability to apply tools and technologies appropriate for the communications professors in which they work
An understanding of the connections between academic work and real-life situations as a result of the Service-Learning experiences
Students who have completed the mass media track will also be able to demonstrate:
Technical skill in video production and group collaboration in a television studio environment
The ability to understand and apply advanced camera theory and operation
The ability to critique and analyze the use of media
Students who have completed the integrated marketing track will be able to demonstrate:
An understanding of how to use and evaluate research methods employed for understanding diverse consumer
groups in a global society
An understanding of the concepts, theories, and tools of marketing and strategic marketing decision making
An understanding of the tools of integrated marketing communication and the ability to use them to address
specified marketing objectives
Majors can finish the program with internships and participation in a communication practicum.
Prerequisites for declaring a major or minor in communication are EN 101, COM 101, and COM 190. Additionally, faculty will conduct entrance interviews with each student and give guidance for program planning given the student’s career interests.
Pre-major requirements must be fulfilled with grades of “C” or better. Moreover, majors must submit to the program advisor a portfolio of their work in the major to petitioning for graduation.
Introduction to Mass Communication
COM 250/COM 250L
Intro to Video Production
Writing for Mass Communication
A total of at least 40 semester hours in upper-division coursework is required for communication majors. The following are required courses in the major.
Photography for Social Change
Media Law and Ethics
Graphic and Publication Design
Communication Internship (1 to 3)
In addition, students add focused competencies in Integrated Marketing or Mass Media by taking the following courses:
Mass Media (Broadcast and Journalism)
Intermediate Video Production
Studio Video Production
Advanced Video Production
Studio Video Production II
Integrated Marketing Communication
Principles of Marketing
Integrated Marketing Communication
Communication minor requirements: 12 semester hours of upper-division courses as directed by the faculty advisor.
Academic Advising for Post-Baccalaureate Work or Study
Students will be advised to take various courses to fulfill the remaining upper-division credits required for graduation, depending on their interests and plans after earning their bachelor’s degree. They may take other communication courses not included in their concentration, or opt to declare a minor in another discipline of their choice.
Students planning to attend graduate school for thesis/dissertation-type post-baccalaureate studies are advised to take the following courses to be introduced to research methodologies and theories related to communication: AN/SO 317, MA 331, PH 310, PH 405, PH 415, PSY 315, PSY 316, PSY 322, PSY 411, PSY 434 and PSY 436.
Communication students are advised to select from the following courses to provide additional background in their concentration.
For mass-media students interested in broadcasting, the following courses will provide them with additional background in media and technology: EN 362, HI 407, HI/POL 475, and/or PH 310.
For mass-media students interested in print journalism, the following courses offer an additional background in various writing styles, online publishing, and the legal and philosophical framework of mass communication: CJ 430, EN 302, EN 303, EN 362, EN 402, EN 403, HI/POL 401, HI/POL 402, HI 407, PH 310, PH 405 and PH 415.
For mass Integrated Marketing students, the following courses provide additional background in integrated media and corporate communication: BU 200, BU 224, BU 308, BU 362, BU 402, MKT 301, and EN 362.