Communication Learning Outcomes


Upon completion of the B.A. undergraduate program in Communication, students will be able to:

  1. Communicate effectively, persuasively and ethically using oral, written, and technological platforms in interpersonal, small group, public, intercultural, and technological settings.

  2. Apply the principles and laws of freedom of speech and press, including the right to monitor and criticize power, in order to promote service, justice and peace.

  3. Actualize professional ethical principles in the pursuit of truth, accuracy, and diversity.

  4. Locate, evaluate, incorporate, and properly cite multiple resources in visual and oral performances, papers, and communication campaigns.

Students in the Integrated Marketing track will also be able to:

  1. Research and create an integrated marketing campaign using appropriate technologies and symbol systems for local, national, and global clients.

Students in the Mass Media track will also be able to:

  1. Use contemporary technologies and methodologies to critique, analyze, and produce media for distribution via traditional, current, and emerging communication platforms.