The Marketing minor is designed to provide students with knowledge and skills related to the multifaceted role of marketing in an organization, whether the organization is small or large, domestic or global.
The Marketing minor will provide students an understanding of the language of marketing as well as the common tools and practices used by successful marketers. Furthermore, the analytical, customer-focused mindset that guides effective strategic marketing planning is nurtured in students. Students with a marketing minor will be prepared to seek entry-level employment in such areas as brand management, professional sales, market research and customer service. Students are also well equipped to pursue graduate studies in business or marketing.
Principles of Marketing
MKT 437 &
Consumer Research &
MKT 431 or MKT 432 or COM 360
Upon completion of the minor in Marketing, students will be able to:
Explain the foundation activities performed by the marketing function in business referred to as the “4 Ps: Product, Price, Place, Promotion”.
Analyze consumer markets on both a micro ( individual /family) and macro ( Market segmentation and targeting ) level and use marketing research methods to inform marketing decisions.
Use branding and positioning techniques to achieve sustainable differentiation.
Apply marketing concepts and practices to real organizational situations, identifying ethical issues present in the situation.