Marketing Minor
GPA/Grade Requirements
The student will receive the minor upon completion of the following:
1. Earn a grade of a "C" or higher in all pre-requisite and pre-minor courses
2. Earns a grade of a "D' or higher in all MKT minor required courses
3. Earn an overall minor GPA minimum of "2.0"
Overview
Marketing is a foundational business function—an integrated set of activities that help
organizations create and deliver value through offerings (products, services, or experiences) that meet customer needs. The Marketing Minor provides students from any major with versatile knowledge and practical business skills that are highly valued across industries. Through courses in global marketing , marketing research, strategic decision-making, and digital communications, students develop a robust understanding of organizational environments and how to strategically attract and retain customers. Students will gain the confidence and expertise to creatively solve real-world problems.
Pre-Minor Requirements
COURSE | TITLE | CREDITS |
|---|---|---|
MKT-301 | Principles of Marketing | 3 |
Minor Requirements
COURSE | TITLE | CREDITS |
|---|---|---|
MKT-436 | Marketing Globally | 3 |
MKT-437/L | Marketing Research & Lab | 4 |
MKT-440 | Marketing Strategy | 3 |
MKT-443 | Digital Marketing | 3 |
Elective (Choose 1) | MKT-444 or COM-360 | 3 |
Upon completion of the minor in Marketing, students will be able to:
Apply core marketing principles, including the marketing mix ("4 Ps": Product, Price, Place, Promotion), market segmentation, targeting
strategies, positioning, and consumer behavior to real-world business scenarios.
Execute qualitative and quantitative marketing research methodologies to systematically collect, analyze, and interpret market data, consumer insights, and competitive intelligence to inform marketing decisions.
Synthesize analytical frameworks, research findings, and ethical considerations to develop data-driven, strategic marketing solutions that effectively address contemporary business challenges.
Critically analyze global marketing strategies by assessing cultural, economic, technological, regulatory, and competitive influences, and recommend appropriate marketing adaptations for international market success.
Create cohesive marketing communication strategies by leveraging traditional, digital, and emerging communication tools to effectively engage diverse target audiences and achieve specific marketing objectives.