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The Bachelor of Business Administration (B.B.A.) in Sport and Event Management prepares graduates for a variety of careers involving leadership and management in areas of sport, tourism sport and recreation and special events. The degree provides students with foundational education in business concepts, principles and operations while delivering knowledge and applied experience in current sport and event management practices consistent with social and environmental responsibility. Each student will engage in capstone experiences, internships and course projects tied directly to the degree theme.