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Bachelor's of Arts (B.A.) in Integrated Marketing Communication

PRE-MAJOR REQUIREMENTS

COURSE

TITLE

CREDITS

EC 203

Economic Literacy

3

COM 190

Communication Seminar

3

COM 200

Introduction to Mass Communication

3

COM 274

Writing for Mass Communication

3

COM 240

Digital Media Management

3

COM 250

Digital Video Production

3

COM 250L

Digital Video Production Laboratory

1

MAJOR REQUIREMENTS

COURSE

TITLE

CREDITS

COM 310

Intercultural Communication

3

COM 320

Professional Presentations

3

COM 325

Digital Photography I

3

COM 360

Social Media Communication

3

COM 460

Social Media Strategy II

3

COM 378

Digital Graphics and Design

3

COM 370

Media Copywriting

3

COM 371L

Communication Practicum Laboratory

1

COM 375

Public Relations

3

MKT 301

Principles of Marketing

3

COM-387

Communication Internship

1-3

COM 433

Media Law and Ethics

3

COM 431

Integrated Marketing Communication

3

COM 437

Marketing Research

3

COM 437L

Marketing Research Laboratory

1

COM 476

Integrated Campaigns

3

COM 476L

Integrated Campaigns Laboratory

1