Integrated Marketing Communication

Program Status: Teach-Out

This program has been discontinued and is available only to students currently enrolled under an approved teach-out plan. New students may not declare or be admitted to this program. 

Overview

Integrated Marketing Communications major is focused on public relations and advertising to prepare students to function in a wide range of public and private sector positions requiring the skills of persuasive communication. It includes instruction in communications, public relations, advertising theory and practice, branding, positioning, image design, marketing strategy, professional writing, public speaking, social media, digital media and applied market research.