Bachelor of Arts (B.A.) in Communication

Program Prerequisites

Prerequisites for declaring a major or minor in communication are EN 101, COM 101 and COM 190. Additionally, faculty will conduct entrance interviews with each student and give guidance for program planning given the student’s career interests.

Pre-major Requirements

Pre-major requirements must be fulfilled with grades of “C” or better. Moreover, majors must submit to the program advisor a portfolio of their work in the major to petitioning for graduation.

Course

title

COM 200

Introduction to Mass Communication

COM 250/COM 250L

Intro to Video Production

COM 274

Writing for Mass Communication

Major Requirements

A total of at least 40 semester hours in upper division course work is required for communication majors. The following are required courses in the major.

course

title

COM 320

Professional Presentations

COM 325

Photography for Social Change

COM 433

Media Law and Ethics

COM 370

News Writing

COM 371/L

Communication Practicum

COM 375

Public Relations

COM 378

Graphic and Publication Design

COM 387

Communication Internship (1 to 3)

In addition, students add focused competencies in Integrated Marketing or Mass Media by taking the following courses:

Mass Media (Broadcast and Journalism)

course

title

COM 330/L

Intermediate Video Production

COM 350/L

Studio Video Production

COM 430/L

Advanced Video Production

COM 450/L

Studio Video Production II

COM 471/L

Communication Practicum


Integrated Marketing Communication

course

title

MKT 301

Principles of Marketing

COM 431

Integrated Marketing Communication

COM 437/L

Consumer Research

COM 440

Marketing Strategy

COM 476/L

Integrated Campaigns

Communication minor requirements: 12 semester hours of upper division courses as directed by the faculty advisor.

Academic Advising for Post-Baccalaureate Work or Study

Students will be advised to take various courses to fulfill remaining upper division credits required for graduation, depending on their interests and plans after earning their bachelor’s degree. They may take other communication courses not included in their concentration, or opt to declare a minor in another discipline of their choice.

Students planning to attend graduate school for thesis/dissertation-type post baccalaureate studies are advised to take the following courses to be introduced to research methodologies and theories related to communication: AN/SO 317, MA 331, PH 310, PH 405, PH 415, PSY 315, PSY 316, PSY 322, PSY 411, PSY 434 and PSY 436.

Communication students are advised to select from the following courses to provide additional background in their concentration.

For mass media students interested in broadcasting, the following courses will provide them with additional background in media and technology: EN 362, HI 407, HI/POL 475 and/or PH 310.

For mass media students interested in print journalism, the following courses offer additional background in various writing styles, online publishing and the legal and philosophical framework of mass communication: CJ 430, EN 302, EN 303, EN 362, EN 402, EN 403, HI/POL 401, HI/POL 402, HI 407, PH 310, PH 405 and PH 415.

For mass Integrated Marketing students, the following courses provide additional background in integrated media and corporate communication: BU 200, BU 224, BU 308, BU 362, BU 402, MKT 301, and EN 362.