Integrated Marketing Communications
Overview
Description
Public relations and advertising promotions are integrated marketing communications. Topics include theory, budgeting, communication, media forms, creativity, coordination and evaluation of campaigns. Cross-listed with MKT 431. Offered fall semester. Prerequisites: COM 200, COM 375, BU 200 and MKT 301 or permission of instructor.
Career
Day Undergraduate
Credits
Min
3
Min
3