Strategic Marketing

This course addresses the organization and coordination of the total marketing program, including the marketing mix elements, market research, market segmentation and positioning in a case analysis format. Students will understand the interrelationships among all elements of marketing critical to strategic decision-making. Students develop a strategic marketing plan for a real organization, providing hands-on experience with the process. Cross-listed with COM 440. Offered spring semester. Prerequisites: MKT 301, MKT 437/MKT 437L and senior standing.