Bachelor's of Arts (B.A.) in Integrated Marketing Communication
Program Status: Teach-Out
This program has been discontinued and is available only to students currently enrolled under an approved teach-out plan. New students may not declare or be admitted to this program.
Pre-Major Requirements
COURSE | TITLE | CREDITS |
|---|---|---|
EC-203 | Economic Literacy | 3 |
COM-190 | Communication Seminar | 3 |
COM-200 | Introduction to Mass Communication | 3 |
COM-274 | Writing for Mass Communication | 3 |
COM-240 | Digital Media Management | 3 |
COM-250 | Digital Video Production | 3 |
COM-250L | Digital Video Production Laboratory | 1 |
Major Requirements
COURSE | TITLE | CREDITS |
|---|---|---|
COM-310 | Intercultural Communication | 3 |
COM-320 | Professional Presentations | 3 |
COM-325 | Digital Photography I | 3 |
COM-360 | Social Media Communication | 3 |
COM-460 | Social Media Strategy II | 3 |
COM-378 | Digital Graphics and Design | 3 |
COM-370 | Media Copywriting | 3 |
COM-371L | Communication Practicum Laboratory | 1 |
COM-375 | Public Relations | 3 |
MKT-301 | Principles of Marketing | 3 |
COM-387 | Communication Internship | 1-3 |
COM-433 | Media Law and Ethics | 3 |
COM-431 | Integrated Marketing Communication | 3 |
COM-437 | Marketing Research | 3 |
COM-437L | Marketing Research Laboratory | 1 |
COM-476 | Integrated Campaigns | 3 |
COM-476L | Integrated Campaigns Laboratory | 1 |
GPA/Grade Requirements
The student will receive the degree upon completion of the following:
1. Earn a grade of a "C" or higher in all pre-requisite and pre-major courses
2. Earns a grade of a "D' or higher in all Communication major courses
3. Earn an overall institution GPA minimum of "2.0"