Integrated Marketing Communication
Overview
Description
Public relations and advertising promotions are integrated marketing communications. Topics include theory, budgeting, communication, media forms, creativity, coordination, and evaluation of campaigns.
Prerequisites: EN 102, COM 101, COM 200, COM 375, BU 200 , MKT 301 or permission of instructor
Prerequisites: EN 102, COM 101, COM 200, COM 375, BU 200 , MKT 301 or permission of instructor
Career
Undergraduate
Credits
Min
3